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Panasonic launches £2 million ad campaign
Lumix cameras to star on TV, online and in printed media
Panasonic has launched another significant round of TV advertising backed by a press and online campaign commencing today and running through to the beginning of December. A spend of around £2million has been invested to drive sales of Lumix cameras.
Four Lumix models will feature in the promotion; the G1 returning to the screen this evening with a network spot in the Champions League game Liverpool vs Lyon. Additional ads will run during the return of the popular reality TV show “I’m a Celebrity”.
The award-winning Lumix GF1, the latest addition to Panasonic’s G series of smaller cameras with interchangeable lenses and SLR sized sensors, is currently being promoted in top-end photographic and lifestyle titles.
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